Executive Overview
Scott Kuehl (pronounced KEEL)

Creative thinking. Visionary leadership.

• Visionary, humorous and PASSIONATE LEADER skilled in uncovering, maximizing and promoting strengths of organizations and personnel within them.



• Authentic, insightful and CREATIVE STRATEGIST who has helped bring clear vision, energize personnel, and create aligned momentum across entire organizations.

• Over 20 years of creative BRANDING EXPERTISE influencing the success of over 100 different brands including 3M, Best Buy, Ceridian, Fair Isaac, Honeywell, National Car Rental, Supervalu, Stellent (Oracle) & Target.



• Over 80 awards for BUSINESS EXCELLENCE & effectiveness in positioning and branding. Featured works or case studies in The Wall Street Journal, B-to-B Magazine, The Business Journals, Print, How, Midwest Home, Lake & Home, Lux Design and Marketing Profs.



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Scott Kuehl is President and CEO at Nor-Son, Inc., a privately-held, integrated consulting, design and construction services firm.

 Scott previously served as Vice President of Marketing & Sales for the company. Before joining Nor-Son, Scott founded BrandResolve, LLC, a brand consulting firm specializing in advising entrepreneurial executives and business owners. Prior to that he was President and Executive Creative Director of the business-to-business branding and marketing agency, Schemer Kuehl, Inc. (now Schermer) Over a 10-year period, Scott founded, built and sold the company which was ranked as a Top 100 US Agency and a Top 25 Twin Cities Advertising Agency. He graduated magna cum laude with a bachelor of fine arts degree from Mankato State University. Scott is also the recipient of the Distinguished Young Alumni Award from Minnesota State University - Mankato (formerly Mankato State University.) Scott speaks on brand strategy, visioning and leadership.